How Marketing Helped Me Find My Voice

I’ve never liked being in the spotlight, or putting myself ‘out there’. I’ve always been the sort to lurk on social media, but very rarely post. It felt too uncomfortable and awkward. And yet, somehow, life has nudged me, bit by bit, out of the shadows and into visibility.

For the past ten years, I’ve worked in marketing. A field that, ironically, demands making others seen. It’s a strange fit for someone like me who prefers staying behind the curtain. But what drew me in and kept me there was the creative side, like graphic design and web development, that part lights me up!

Still, as anyone in marketing knows, every CEO wants a unicorn: someone who can do everything. So I had to stretch beyond the parts I loved, into roles that made me deeply uncomfortable, like being front and centre.

It started in my last job, where I had to do voiceovers for videos. I dreaded it. I would cringe so hard when they would play the video I created on a huge projector, with my voice at max volume for more than 80 of my colleagues to hear. But like most things, it got easier. I adjusted. And in my current role, I’m not just lending my voice, but also showing up on camera.

Bit by bit, all this visibility has changed me, and I’m not as afraid to be seen. That newfound confidence gave me the push to start creating something that really lights me up: tarot content, guided meditations and the sorts. I’d dreamed of doing this for years, but fear and self-doubt always held me back. I never imagined I’d actually do it.

And yet, here I am!

The universe has a quirky sense of timing. Just as I was toying with the idea of recording a guided meditation, a friend messaged me out of the blue to tell me she finds my voice soothing. That little nudge was all I needed. 

I’ve always been drawn to the esoteric; tarot, astrology, reiki, all the mystical things, but I never felt ready. Too much self-doubt, too much worrying about what others might think. Now? I care a whole lot less. And it’s incredibly freeing. 

The support I’ve received from like-minded friends (many of whom are on similar paths!) has meant the world to me. Even the smallest comment, like someone saying my words helped them in some way, reminds me why I’m doing this. And it makes every vulnerable moment feel so worth it.